According to a British scientist/researcher the reason cars/trucks pull out in front of us on our motorcycles is because people forget that they have seen us due to short term memory. They (and we are all guilty of this) see something but forget what we have seen and proceed ahead in our vehicle because we have forgotten that a few seconds ago we saw a motorcycle coming down the road. Our peripheral vision for most people cannot pick up a small object or a slow moving object so it does not exist and therefore its ok to proceed.
The researcher said the best thing is to promote the idea "see a bike, say bike" and the mind will remember there is a bike coming down the road. This could be a great safety strategy for motorcyclists and bicyclists to promote and may save lives or injuries. .
