It's worth the trip. For the best deals, look for jackets made with a special price leather. That's how I got mine. They had the exact same jacket there for a little more money. However, they got a great deal on some leather and priced the jackets accordingly.
Most of their stuff is priced awesome, even boots, bags, and gloves (I also got some insulated gauntlets for $13) You ask the people working there where the deals are, since they seem to use a set profit point, then price their gear according to what their leather costs are.