This new ad starts out with "we believe in going our own way, no matter which way the rest of the world is going". It moves from one individual rider to nothing but Harleys on the highways, apparently, all going their own way. I guess they figure that if everyone in the world has a Harley, their stores will keep rolling in the dough from selling add-on parts so everyone can look different. Reminds me of Apple's first Macintosh commercial with the marching people (lemmings). Why didn't they just come out and say, "be like all the other riders - buy a Harley".
Harley Ad