As owner of a 68 Firebird... The car has the lines of the 68 F-Body and the grill is classic Camaro all the way; but the hood/scoop thing is all wrong... I can't imagine where that came from. The "gill's" behind the doors WAS a Pontiac Motor Division trait (Thank You DeLorean, RIP) The lower facia is over-accented, they need to under-cut it a bit to hide it. I'm sure it's there for drag coefficient/economy. The 2008 and up EPA regs are getting pretty tight with emissions, good luck to them.
-Jim