I had a Fiamm on my bike and it wasn't that much louder than the stock horn. The Stebel I just put in though is 10 times louder....or at least it sounds like it is. IMo most cagers have the radio on or are talking on the phone. Truckers are another problem and you have to have something loud that'll grab their attention. The Stebel does the job where other horns fall short.