My guess is they
(1) just installed a new Enterprise Supply Chain software system (probably SAP's garbage) and implemented some good ole "Customer Value Management" business practices...focus your efforts on those customers who you make a lot of $$$ on...and don't waste too much time on those you don't. So I am guessing the low volume from Triumph is costing them more so they don't want to encourage those customers, they get a higher volume from HD so let's encourage those customers by keeping price within reason.
So, basically they are not interested in promoting Triumph sales...but if you want to buy...you have to pay for it.
Just my guess, and probably wrong, but I know Major Corporations who do business that way. The days of "Customer is #1" and "Increase sales" have been set aside for a while...It's now pick which customer we want to do business with and make it a pain for those we don't.
AND / OR
(2) The accountants have taken over as it has grown from a family business to a larger Corporation. (i.e. The coffee industry in the U.S.; "hey, can't we add 10% low grade coffee to the premium and charge the same price..which over the decades has cost sales big time...thus the recent emergence of Starbucks, etc who make only premium and charge a fortune for a cup).
AND / OR
(3) it is just a mistake and they are trying to correct the pricing.
