Its always nice to see somebody outside confirm what we always knew.
A British article wrote in a John Bloor story: Triumph was once regarded as cool as Harley Davidson, only faster. Steve McQueen rode one in The Great Escape, Brando in The Wild One, and it doesn't get much cooler than that this side of Absolute Zero.
On the Norton note, Mr. Bloor is not a dumb man. It would be a good idea for him to pick up the rights to Norton now in the event he sees a use for it later. Triumph and Norton are for obvious prior history thought of as being together.