Here in the UK there's a government sponsored TV ad campaign about looking out for bikers, the most commonly shown is the classic "pulling out of a junction without looking right" (left for you Yanks), or rather looking, but not SEEING. I'm surprised there's not a US equivalent.
One of the things about car drivers that has to impact on concentration is how easy they are to drive. What with ABS, crumple zones, air-bags, traction control, modern suspension and tyres and automatic gearboxes, it's a wonder that every cager isn't asleep at the wheel. If they made cars MORE DIFFICULT to drive, instead of less, then perhaps they wouldn't have time to take that mobile call, check their GPS, drink that drink etc etc. and they could spend more time lookin' out the ****** window!
