They also were not diverse as Triumph is, Triumph has a little something for most riders. Cruisers, classics, muscle, adventure, etc... A mistake HD made putting all their eggs in one cruiser basket. The old diehard HD only guys are dieing off and they have seen financial trouble partly because of it. Very few companies can afford to produce just one high end bike with no lower priced bread and butter type bikes, HD at least had the Sportster and a huge gear income. Thousands who don't even own a bike wear HD gear. You have to be an established company that is already diverse with deep pockets to survive that way like Polaris did with Victory and now Indian. They didn't need to be instantly profitable to survive.