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The writers premise is faulty, Harley is doing fine with 50% of the large bike market, others could only hope for half that penetration. The old guy premise is faulty also, Harley sells more bikes in the 28 to 40 Yr.market then any other company in the USA. Many of us don't like the idea of the big boats, but they do sell and are very profitable.



They're at 50% but losing market share to Indian Motorcycle slowly but surely. And it's not just Indian that's hurting HD, motorcycle sales in general are down, especially for the heavyweight (high priced!) variety.
Let's face it, for most people a motorcycle is a luxury item in this economy. A lot of people are unwilling or unable to drop $20K, $25K, $30K on a motorcycle when they're just trying to make ends meet.

YMMV

Kevin - Luceo Non Uro