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Maybe International needs to go back to producing light trucks, those were true purpose built machines



But so were the Chevys and Fords of the day. They'd just dive into the high margin business of making trucks whose owners use them as sedans and whose beds never see a load. I once had a guy pay me to deliver a load for him because he didn't want a wooden crate to mar the paint on his pickup's little shorty bed.

We all like to think of ourselves as rugged individualists. But when push comes to shove most of us are sheep who do what we are told. Worst of all, a lot of us become unpaid agents of whoever is controlling the agenda by enforcing the current dogma on the few rugged individualists who actually exist.