It is really hard for a brand to break our of it's nitch. A Triumph Cruiser still doesn't resonate in the biker world. You say Triumph and people think Bonneville or maybe Speed Triple, not cruiser. Much like every time Harley brings out a "performance"model, it bombs. Say Harley and people think Bagger, not performance. It looks like Ducati is making head way with expanding it's line up, but it's a slow process. Triumph with the big Rocket made a splash, but that excitement has died down already. I'm pretty sure a new cruiser will be brought forward sometime, no one can afford to ignore that market, but it will be hard to be more than a bit player. I like having something a bit different and a 1200 America would appeal to me.


Tin Man 2