Yes, it sounds similar to HD.
But HD sell basically one style of bike to one style of biker.
When I go to a Triumph dealer I'm faced with at least 3 different lifestyles....sports bikes, adventure bikes, cruisers...not to mention hipster bikes.( OK..that's 4).
It's all a bit alienating for everyone who goes in to the shop....there's a little bit of what you like and a lot you probably don't.
Oh well, at least the bikes are good.
Al
