Bonneville America Forums Forums Off Topic Discussion Forums Lounge Dealer crushed by Triumph

I was actually trying to remember that just within the last few years Triumph had hired a former HD executive for some high-level position here in the U.S., and maybe they did, and he's already gone.

But Ralph Lauren and Versace marketing translates to motorcycle marketing again HOW?

They definitely think they're going after the high-end luxury upwardly mobile/affluent youth. That kind of marketing strategy is certainly not going to work for the majority of small motorcycle shops I know of, and if they insist on taking the "boutique" approach without increasing unit sales NOBODY can survive in a business like that.

These bikes aren't good enough to command the prices that approach would have to entail.

I'd love to own a Trophy SE, but to put one side-by-side with an R1200RT? I think the RT is going to continue to sell quite well.

Ducati might could make a marketing strategy like that work, but they're too smart to take that gamble, and rightfully so. Moto Guzi is another up and coming marque that could market that way, but they're never going to sell a lot of motorcycles that way.

Indian is, and will continue to.

Triumph is only pretending if they think they can play in that league.