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Triumph says they made 54,000 units last year. Then they talked about 1300 units in India for the first year and Brazil is going good. I wonder if Triumph sales in the US are dropping but they are being maintained in other countries.

The reason I asked about how many bikes do they or did they sell is numbers. We have at last count about 250 dealers in the US. Most dealers I have talked with sell under 100 bikes a year. So if we gave it a seat of the pants average at 75 that would be 18,750 units in the US.

Victory sells about 20,000 bikes a year so could be comparable to Triumph in numbers. I see so many more Victory bikes than Triumph. Maybe its my location that makes a difference.

I started a thread a bit ago about new Triumphs like 2014 new buyers. We are not getting any meaningful numbers for new members on new bikes.

I rambled about all that to say I think Triumph needs a dealership with a very prominent Triumph presence letting folks know its iconic and cool to own one. But if they make about 1200 bucks per bike on a sale and sell 100 bikes they would be broke real fast.




Remember that a lot of the Triumphs sold are sport bikes and naked sport bikes. Certainly not all cruisers, so they may be less noticeable to us cruiser riders. Victory, on the other hand, is all cruisers.

We all like to think of ourselves as rugged individualists. But when push comes to shove most of us are sheep who do what we are told. Worst of all, a lot of us become unpaid agents of whoever is controlling the agenda by enforcing the current dogma on the few rugged individualists who actually exist.