I think they just don't understand the cruiser market.
E.G. the Thunderbird LT I bought.....it sounds like a bag of nails if you ride with an open face helmet ( even allowing for the specific problems of mine) especially if you use the screen.
I'd bet the development riders wore full face hats and never noticed.
When I tried to explain to my dealer that as a replacement bike I didn't actually want to ride a racer style bike, they just looked at me with blank incomprehension.
They don't get it.....cruiser style bikes are not where they're at.
Al