Triumph says they made 54,000 units last year. Then they talked about 1300 units in India for the first year and Brazil is going good. I wonder if Triumph sales in the US are dropping but they are being maintained in other countries.
The reason I asked about how many bikes do they or did they sell is numbers. We have at last count about 250 dealers in the US. Most dealers I have talked with sell under 100 bikes a year. So if we gave it a seat of the pants average at 75 that would be 18,750 units in the US.
Victory sells about 20,000 bikes a year so could be comparable to Triumph in numbers. I see so many more Victory bikes than Triumph. Maybe its my location that makes a difference.
I started a thread a bit ago about new Triumphs like 2014 new buyers. We are not getting any meaningful numbers for new members on new bikes.
I rambled about all that to say I think Triumph needs a dealership with a very prominent Triumph presence letting folks know its iconic and cool to own one. But if they make about 1200 bucks per bike on a sale and sell 100 bikes they would be broke real fast.
