Ah yes. In the "grand" tradition of "insightful" decision-making by the management of British vehicle manufacturers, we bring you THIS latest development!
Ever wonder why even Rolls-Royce and Bentley are now owned by The Hun, and why Jaguar and Land Rover are now owned by people who think cows are somehow sacred???
(...and don't EVEN get me started on the history of BSA, Vincent, Velocette, AJS, Matchless and scores of OTHER now defunct MOTORCYCLE marques)