The problem is that they are acting like typical franchisors. They love to spend money and make decisions. Unfortunately the money they spend belongs to the franchisees (Dealers) and the decisions they make are paid for by the dealers as well. Selling motorcycles is almost an afterthought. "Marketing" an "image" and maintaining control is the priority. Stupid but very common among franchisors, after all, like the government, it's not THEIR money they're wasting.

Like most of us I don't care if the dealer has a spotless shop with all the latest displays and merchandise. I want a knowledgeable sales staff and a competent service department. To the "Marketers" image is everything, even if it costs a fortune and does nothing to sell bikes.

We all like to think of ourselves as rugged individualists. But when push comes to shove most of us are sheep who do what we are told. Worst of all, a lot of us become unpaid agents of whoever is controlling the agenda by enforcing the current dogma on the few rugged individualists who actually exist.