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So the New Indian for the first time has a chance to survive...the question is what's to become of Victory? Will it be folded into Indian eventually since resources like the new Scout engine seem to be being diverted.



Now that's an interesting question. Polaris seems to be competing with themselves.

Perhaps they intend to market to different groups, with Victory being more forward, think Vision, and Indian going for the retro vibe.

I think they would be wise to expand the product line to other styles of bikes.



I can't think of any other motorcycle manufacturer marketing 2 separate brands with separate dealer networks. It's a waste. They're in an unusual position, they have the existing established Victory brand and much larger dealer network albeit almost all are selling competing brands in the same showroom and they have the New Indian brand with too few dealers. Selling a wide range of different types of motorcycles all under the Indian brand name should be no problem look at Honda (and the other Japanese brands) for example you can buy anything from a 125cc dirt bike to a Gold Wing at the same dealership and they are all Hondas. Here locally we have 2 stand alone Honda dealers that sell no other brand and that's what Indian needs. The New Indian is only 1 year old so far but once the brand gets established Polaris should consolidate the two brands under the Indian name maybe Victory as a model line (Indian Victory like Honda Goldwing for example). The biggest obstacle is the dealer network. They need a large number of high end quality dealers selling the New Indian/Victory motorcycles only or paired with one other brand like BMW for example, something that will compliment not compete directly with Indian. They need one large dealership network and brand name not two small ones. Think what happened in the last 10 years in the auto market Ford dropped Mercury brand and folded most Lincoln franchises into well established Ford dealers. GM dropped unnecessary duplicate brands and dealers Pontiac, Oldsmobile, Saturn and Hummer. Chrysler dropped the Plymouth brand and renamed their truck division to Ram so it could be (by option) sold by Chrysler, Jeep or Dodge dealers and not just Dodge dealers.

2011 Triumph America (10/2011 to 07/2014) 2012 Harley Davidson 1200C Sportster 2014 Harley Davidson Dyna Wide Glide