Really, Mike???
So, I suppose YOU never noticed the difference a GOOD set of shocks made and how much better your Triumph Twin handled (remember all that wallowing in the twisties???) on YOUR Triumph after you sh*t-canned those pieces of crap that the boys in Hinckley bolted onto your bike???
(...well, I HOPE you sh*t-canned those pieces of crap and eventually replaced 'em with a set of GOOD aftermarket shocks, anyway...'cause trust me, what those motojournalists and very "talented" riders say about such things is NOT "BS", my friend!)