I havent seen the show but it is probably for advertising. Uship is kind of the ebay of the shipping world. The actual company doing the shipping is Green Technology Transports and they are out of Knoxville where the bike is located. Been talking to the contact there, everything seems to be ok. Uship is just the site that gets the two parties together through a bidding system. I'll let you all know how it works out though. Fingers crossed.