That's is a pretty clever commercial alright, however in the feedback columns ("Letters to the Editor" sections) of some of the recent editions of both Motorcyclist and Cycle World magazines, there have a been a few letters published which contain the thought that maybe this tactic of implying in these new Indian commercials that "most Harley riders are all show and no go" might come back to bite Indian in the butt in lost sales and with the very H-D riders they're hoping will switch brands to theirs.
The letter writers in general felt it was insulting to them, and that Indian might have forgotten that many of their potential new customers would decide to keep their H-Ds and add a new Indian to their stable of bikes instead of replacing the H-D with a new Indian.
(...just a little FYI here, 'cause as I said, I think these commercials ARE funny and clever)