Time will tell, but my guess a "starting" Chief will include a basic rider/passenger saddle and not much chrome. In black of course. Red will cost more.
The real added cost will come into play when you add saddle bags, passenger backrest, luggage rack, windscreen and chrome. But I don't know too many people riding big cruisers that don't add at least some of that to their machines anyway. I know I did.
In the grand scheme of things, $18,999 is not a ridiculous price for a new machine with 115 TQ. IMHO.