They are talking the talk and have the expertise to make it happen. If they introduce the 2013 Chief at 1500 dollars below a comparative HD they could make some serious gains. The real 800 lb gorillas are HD and Honda. Their sales numbers are unapproachable at this point.
Honda is introducing three new models in the US I think will sell well. FB6, CB1100 and CB500. However Polaris is the king in the ATV markets.