And now I'm thinkin... I don't get the corporate thinking on small dealers. What is the difference between 1 dealer selling 100 bikes a year and 10 dealers selling 10 per year? More dealers offer more visability for the brand. I asked my Chevy dealer, the one who GM abandoned, why this works this way. He told me that GM has no cost to keep him open. He buys all his own literature, all the tech equipment, and even has to buy all the computer programs from GM to service the vehicles. There is absoloutely no out of pocket expenses for GM to keep a dealership open. Same way for bike dealers? Any of you corporate big shots out there who can explain the business thinking that goes into this sales model? I really am curious.
