Saw that web site a year or so ago. My understanding at the time was that quibids charges for each bid. The purchase price goes up by something like $0.01 to $0.10 with each bid. I didn't look into who gets the money for each bid. I had assumed that it was somehow spit between the seller and quibids (not the highest bidder). There is a defined set of rules wherein someone gets a bargain on the item but that is subsidized by all the other bidders. It puts a little more gamble into the process but as long as you are willing to accept that risk (and I am not) then is seems like a valid process.