Just bought this sweater:
http://www.luckybrand.com/Triumph-Sweater/LBM01475,default,pd.html Never would have if I didn't own a Triumph, but lots of people do buy stuff like this with no real connection.
I don't wear logos unless I have some real affiliation to talk about. I get sports jerseys though.
As far as Apple goes, there are the people that understand and appreciate how it focuses on functionality and stability, and then there are the badge whores that just want the latest cool shiny object. Pretty much par for the course in anything imo - there are those that get it, and those that just buy it.
