I think there is a difference between buying something because of the name on in and buying something in spite of the name on it. I have a number of Nike shoes (got a great deal because they had trouble selling size 14s). I have a nice HILFIGER shirt not because it says HILFIGER but because it is one of 3 long sleeve shirts I own that actually fits my monkey arms (37"). I have also looked at buying HD riding boots, mainly because of the size of my feet and the lack of selection of riding boots. Most of the japanese dealers have a great variety of sport bike type boots. Only the HD dealer seems to have a good selection in a style I would wear. Unfortunately they all have HD plastered all over them and they don't seem to be of great quality.