Speakin' o' "Branding", Chad...
I remember a few years ago when I first spotted some early 20-somethin' kid sportin' a T-shirt that had the name "Hollister" emblazoned across the front of it.
Now bein' an "Old Guy", I of course assumed that the kid had gotten it while maybe attending one of the Hollister motorcycle rallies in that little central California town made famous for the biker "riot" of 1947 and where they started up this rally again in 1997 to commemorate the 50th anniversary of said "riot".
Well, when I asked the kid if that's where he got his shirt, he looked at me like I had two heads and said, "No sir! This shirt is made BY the Hollister Apparel Co, but sorry, I don't where their factory is."
(...I of course have SINCE learned that there is NO affiliation whatsoever with either the town of Hollister, the infamous "riot" of 1947, any present day rally, nor motorcycling at ALL for that matter...nope, it's a brand of apparel all the "cool young surfer dudes" are wearin' nowadays!)
