Yep, you'd think they'd be proposing something more like, say, an updated Square-4 kinda thing, wouldn't ya Brent?!
I just will never understand why someone or a group of someones would purchase the rights to use the name of an old defunct company(for sheer name recognition, I suppose) and THEN turn around and create products that bear no resemblence at all to the product that used to bear that name!
(...heck, ya might as well just start a company and name it after yourself or your chief financial investor or a star in the Milky Way Galaxy or ANYTHING, if THAT's what you're gonna do...RIGHT GUYS???)