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Looks like a Kawasaki Concours to me. But that's the point isn't it? Triumph wants a share of every market segment. With this bike Triumph will have a bike to compete with everything BMW makes. They also got Harley covered pretty well with their cruisers. 
Seems like they have a good insight source that's allowing the brand to penetrate the mainstream. Now if the company can just stabilize the outlying dealer network...
A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort. Herm Albright (1876 - 1944)
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