Coke, down South every kind of soda pop is called a coke. The joke goes “Ya wanna Coke?” “Yeah” “What kind?” “Oh, A Dr Pepper.” Coke spends a fortune defending the name.


Aspirin used to be a brand name but was ruled a generic when Bayer didn't defend the trade name vigorously enough.


We all like to think of ourselves as rugged individualists. But when push comes to shove most of us are sheep who do what we are told. Worst of all, a lot of us become unpaid agents of whoever is controlling the agenda by enforcing the current dogma on the few rugged individualists who actually exist.