Quote:

Never really understood why GM dropped Pontiac and Saturn, brands that appeal to the under 50 market, and kept Caddy and Buick, brands that appeal to the over 70 market. Their market share is dying.
I guess I get Caddy...but Buick?



I was told once that the Buick brand had better value outside the U.S. than Pontiac's and GM's plan was to position Buick for export. Of course that was several years ago and the economy may have shelved those plans.