Yeah, I read that, John... tough call that one although I lean towards the 10% discount. Doing that would continue to promote the goodwill nature this site is known for, by putting out the message of cooperation and mutual benefit. Of course it also means that anyone who saw the ad could just sign up here as a member, buy the product at a discount then never be seen again. Like I said... tough call.
Edit: Then again, business is business. Charging them keeps it simple and benefits us all.