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Nothing to it. It's just a matter of scale and image. In America Triumph is a niche brand. HD goes hand in hand with America, Mom and Apple Pie. Their marketing strategies are brilliant. The only thing that they did was screw themselves by overselling the market, especially starting around the time of the 100th anniversary in 2003. In recent years they've been scrambling to open up other markets, both foreign and domestic (minorites, for example). The trade up program was aimed at twenty-somethings that couldn't afford a full size bike. It's all brilliant. All they can do is overdo it and ruin themselves. No one is taking them down anytime soon.

But who cares? As long as Triumph is healthy I'm happy.



VERY good points there, Oh Big Kahuna!!!!

Yep! Just like a good Single Malt Scotch, you might call me "an acquired taste" TOO.(among the many OTHER things you may care to call me, of course)