Once again, I don't think the "Trade-Up" thing will ever work to get Triumph sales figures anywhere near the level of H-D sales.
I my view if Triumph wants to increase sales it needs(and had needed since its return to our shores) to hit the Mass Market Media with a few well placed ads in order to get the word out that..."YEAH!!! TRIUMPH, ANOTHER HERITAGE MOTORCYCLE BRAND, IS STILL MAKIN' MOTORCYCLES!!!"
I mean, come on, HOW MANY TIMES have we ALL had somebody walk up to us and be surprised to see our bike and learn this "little bit" of news...OR...have somebody join our little circle of friends around here and right off the get-go tell us that their discovery of their recent purchase was my sheer LUCK, 'cause they didn't know the Triumph brand or maybe this particular model lineup existed, either??? All they hear EVERYWHERE is "Harley-Davidson", "Harley-Davidson", "Harley-Davidson"!
And, Triumph needs to push the above mentioned idea that Triumph's "heritage" is as long and as vaulted as Harley-Davidson's, because THIS is also one of the concepts that sells motorcycles to the American Public! They like the idea that the motorcycle they're riding has(in the parlance of kid's today) "Street Cred"!!!
