A recent PowerSports Business article announces that Triumph Motorcycles (America) has a new CEO, and he comes from a strong Harley Davidson background!
Meanwhile, a couple o' highlights from the article, sure to raise your blood pressure...
"The program, (the 'upgrade incentive') set to roll out this spring, will guarantee buyers of 2011 America or Speedmaster models the full value of the price of their unit up to a year after their purchase if they then place that value toward a new Triumph model that is aimed at a
more experienced rider." and...
"For the dealer, the program is aimed at driving store traffic with hopefully a new clientele, the
entry-level rider."
http://www.powersportsbusiness.com/output.cfm?id=2721547
