Earl Smalls here in Marietta is the same way. They have an entire side of the store filled with eye candy (women) and fluff harley stuff. The entire back corner of the store has women's and baby harley apparel. Not to mention the big Jewelry counter.
That being said if you saw the last Torque they had the pics of the Triumph Concept Store in Hinkley. Looks like they're going in the same direction.