When I upgraded my VW Golf to a 300M last December it was definitely an upgrade. No marketing about it. Do I dislike my Golf? No. Great little car, and it has more than a little bit of nostalgia for me since I've had air and water-cooled VWs for over nearly 30 years. Fahrvergnügen, baby. I could get in it today and drive it across the country if I had to. Ultimately I just wanted something bigger, faster and more comfortable. About all I gave up was some fuel economy. Am I a Chrysler guy? No, despite the fact I have two of them now. The 300M is an appliance to me, nothing special. If I wrecked it or it got stolen I'd be pissed but it wouldn't break my heart.

Unlike my America (I think you can see the parallels here) I will get rid of the Golf soon. But the Golf isn't my first car, but it is my first car brand.

I'm not so myopic to think that there is only one bike worth having. My god, from the discussion you'd think we were talking about "upgrading" to a Harley here. It's still Triumph. It's still in the family. I wonder if people would be so up in arms if we were talking about "upgrading" to a Speed Triple.

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