Harley is a product of it's excesses. It complains that there is an aging customer base, but to me over in in the UK it is the aging customers that actually have the expendable cash, while us with kids still at home are more than a little strapped for folding.
Secondly why are their costs so high? they have and make use of very simple engine technology, use a modular system just like Triumph and keep most of the manufacturing in-house. (or is it because they do that they are un-competitive). I believe they should take note from the likes of Triumph who keep bike prices at a very reasonable sale price so more of us can afford to buy them, hence more sales and more profit.
So come on Harley, lower the cost of buying one buy at least 2-3k each and yippee share holders we are in profit as we are actually selling more then 1 a week. (lol).