(uh huh...can you say, "multiple brand dealership", boys and girls?!)
Same deal here.. we have two dealerships locally; one Hardly dealership, and the other one is a supermarket 'we serve every brand under the sun except Hardly' dealership. The guys prices seem to be along the line of MSRP + 20% just for having to look at you. I only go there to touch and feel stuff that I will then purchase elsewhere. A few years back when I was looking for a Speedmaster, they quoted me close to $10K out the door (MSRP was what, $8500 or so) on what they claimed was a 2005 model which then turned out to be a 2004!
Cheers,
Brad