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Buell is out of business
#358230 10/15/2009 10:00 AM
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Harley pulled the plug on Buell. Erik looks shaken.

Buell


04 Speedmaster 07 Ulysses 16 Sportster Roadster
Re: Buell is out of business
bking #358231 10/15/2009 10:09 AM
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That is very sad, I quite like the cityX Buell.
Unfortunatley I dont have the cash right now.


I guess Harley will be having MV Agusta in their plans.

Re: Buell is out of business
NIbiker #358232 10/15/2009 10:17 AM
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Looks like MV is for sale as well.

News Article


04 Speedmaster 07 Ulysses 16 Sportster Roadster
Re: Buell is out of business
NIbiker #358233 10/15/2009 10:19 AM
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Its sad to see somebody pour everything into something and lose. Especially with HD help in your first 10 years. HD partnership in the next 10 and HD ownership for the last 6.

Pretty deep pockets to still go under.


I try to aggravate one person a day. Today may be your day.
Re: Buell is out of business
NIbiker #358234 10/15/2009 10:21 AM
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hmmmm, maybe smashing up the Blast wasn't the best plan.
I wonder why the closure though, I though they were doing alright.


Always remember to be yourself. Unless you suck. Then pretend to be someone else.
Re: Buell is out of business
roadworthy #358235 10/15/2009 10:22 AM
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It looks to me Harley is doing what they think they need to in order to survive. They state they are going back to their core business.


04 Speedmaster 07 Ulysses 16 Sportster Roadster
Re: Buell is out of business
bking #358236 10/15/2009 10:29 AM
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I thought Buell was just starting to take off on their own without much support from HD.

Re: Buell is out of business
bking #358237 10/15/2009 10:44 AM
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"Lighten up, Francis."
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Quote:

Erik looks shaken.




Shaken doesn't quite cover it. Dude looks like he'll break down at any moment.


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Re: Buell is out of business
FriarJohn #358238 10/15/2009 10:49 AM
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looks like he's ready to go postal


we should do this every weekend!
Re: Buell is out of business
bking #358239 10/15/2009 10:49 AM
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Bummer for everyone involved, especially Erik.


Live to love, love to live.
Re: Buell is out of business
roadworthy #358240 10/15/2009 12:48 PM
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Quote:

hmmmm, maybe smashing up the Blast wasn't the best plan.







Well ya see Dave, I kept WARNIN' Erik that he could take this whole "mass-centralization" thing TOO FAR, but would he LISTEN???!!!
(I must give credit here to a certain Paul Ellingson of San Diego CA for that line, who's letter in this month's "Cycle World" had me bustin' up with laughter)

And yeah guys, this really is sad news for all of motorcycling, as it's always a shame when an innovative engineer such as Erik Buell actually has the balls and fortitude to see his brainchild become a reality for many others to share out there on the road, but much too soon it appears is succumbed by the pressures of the marketplace out there eventually also.


Yep! Just like a good Single Malt Scotch, you might call me "an acquired taste" TOO.(among the many OTHER things you may care to call me, of course)
Re: Buell is out of business
bking #358241 10/15/2009 12:54 PM
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I wonder where Eslick is gonna go??? he has done a pretty good job of rideing that thing to the winners circle. of course its been running against the 600s but still he seems to be a very capable rider so i have to wonder where he will end up???


ENJOY!!!!! NEWT!!!!!
Re: Buell is out of business
bking #358242 10/15/2009 1:02 PM
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omg. Just when they got too big for their britches.




Erik Buell, "We proved that a small group of passionate and inspired people can compete against industry giants."


Blowing gravel off rural roads
Re: Buell is out of business
newt #358243 10/15/2009 1:08 PM
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Go question there newt! Ya know, this question of yours here has me wondering if maybe Buell's recent expansion of his racing ventures and the costs involved in it might've heavily contributed to this situation, and thus further giving credence as to why John Bloor has always seemed reticent to enter into any large scale racing venues with his Triumph company all these years?!


Yep! Just like a good Single Malt Scotch, you might call me "an acquired taste" TOO.(among the many OTHER things you may care to call me, of course)
Re: Buell is out of business
bking #358244 10/15/2009 1:19 PM
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Must admit thought they would struggle to survive the recession in the same form but to pull the plug completely!!

I expect others to follow that is for sure! Especially as we head into winter.

Triumph sales are up year on year by 2% in a extreamly difficult market but this is very much the exception.

My bet is they will come back in a few years time. Hope so anyway!


One day as a tiger is worth a thousand as a sheep
Re: Buell is out of business
Keith #358245 10/15/2009 1:42 PM
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Man.... I feel for him..... he looks like a broken man....


Troy
Re: Buell is out of business
67GTONUT #358246 10/15/2009 3:01 PM
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i'm sure what i'm about to say will stir up some stuff,but i kinda like doing that so here goes.Harley is a victim of their own success.i've been saying this for some time,but they were never meant to sell as many motorcycles as they did during their peak sales years.they simply road the RUB/wannabe wave that ensued after The American Chopper craze.i remember that up until 8 years ago you used to be put on a waiting list to be able to buy a new harley.now that all the people who like playing biker on the weekends have been laid off Craigslist is flooded with 1 or 2 year old bikes that are practically brand new going for cheap,so basically Harley sold A LOT of bikes to people who aren't serious about motorcycling and inadvertantly flooded the used market to the point that they can't sell new ones,and it's sad that to compensate they hack Buell instead of scaling back on the 10 different softail models,or 10 differnt dyna models,or 10 different touring models

Last edited by jake13; 10/15/2009 3:04 PM.
Re: Buell is out of business
jake13 #358247 10/15/2009 3:07 PM
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I agree with Jake 100%. I remember there being a list to buy a Harley, and the resale was almost the same as purchase price for a 4-5 year old bike. Too bad for the guys who bought their bikes in the late '90's as a sort of investment, had the market not gotten flooded, they might actually be worth something now.


Always remember to be yourself. Unless you suck. Then pretend to be someone else.
Re: Buell is out of business
roadworthy #358248 10/15/2009 3:13 PM
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Should be able to get a sweet deal on a new or used bike now. The Ulysses always intrigued me.


Al
Re: Buell is out of business
jake13 #358249 10/15/2009 3:22 PM
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Jake,
+1


Blowing gravel off rural roads
Re: Buell is out of business
bking #358250 10/15/2009 3:26 PM
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Wonder where they went wrong:





In 2002 they UGLIFIED the bikes so bad, they were doomed.


Steelheart- '03 Speedmaster Black/Yellow The Hayabusa Killa 16" Shorties/140 mains/Airbox drilled Procom CDI "There is no cure for Celibacy. But we can treat the symptoms."
Re: Buell is out of business
roadworthy #358251 10/15/2009 3:28 PM
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They (Harley) drop like a rock in value just like anything else. My craigslist here always has dozens for sale for cheap. Only problem is that cheap is their payoff. Most folks wont but a bike with a lien from a private seller. Too much hassle waiting for and getting titles.

Even at their used prices, used Harley is not moving well either.

They are a victim of their own success. But they are big enough to survive this little bump. Dumping Buell and MVA is really a drop in the bucket for the overall health of the company long term.

I think it is a forgone conclusion now that their PA. plant is gonna get shut down for a long time in the very near future.


I try to aggravate one person a day. Today may be your day.
Re: Buell is out of business
BrianT #358252 10/15/2009 4:15 PM
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Ya know Brian, "looks" were never Buell's prime objective. His bike's were always much more leaned in the "Form Follows Function" mode. And because he mostly used Harley engines, a company much more geared towards the reverse of that famous design principle, he was in a way always in pursuit of an "oxymoronic" outcome.


Yep! Just like a good Single Malt Scotch, you might call me "an acquired taste" TOO.(among the many OTHER things you may care to call me, of course)
Re: Buell is out of business
satxron #358253 10/15/2009 4:15 PM
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I was visiting with some folks in the Lykens Valley and in Camp Hill almost a month ago. York is shutting down.


Blowing gravel off rural roads
Re: Buell is out of business
bking #358254 10/15/2009 5:53 PM
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Quote:

It looks to me Harley is doing what they think they need to in order to survive. They state they are going back to their core business.




Clothing?


And you may see me tonight With an illegal smile J. Prine
Re: Buell is out of business
erle #358255 10/15/2009 5:56 PM
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Quote:

Quote:

It looks to me Harley is doing what they think they need to in order to survive. They state they are going back to their core business.




Clothing?








Always remember to be yourself. Unless you suck. Then pretend to be someone else.
Re: Buell is out of business
roadworthy #358256 10/15/2009 6:52 PM
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IMO the last real Buell rolled off the line in 2002...

Re: Buell is out of business
B02S4 #358257 10/15/2009 8:28 PM
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I found this out a little while ago on TriumphRat and I suspect it'll gnaw at me for a while. I'm really just disgusted at HD right now, moreso than ever before. I will never own a new HD, as they're just a sad, greedy pathetic excuse for an American company. I hope these tough times finally crush them, though I suspect it's nearly impossible for the motorcycling world to be that lucky.

Re: Buell is out of business
DaemonWulf #358258 10/15/2009 8:57 PM
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That's really bad news. Sorry to hear that an American company is going out.


Kevin - Luceo Non Uro
Re: Buell is out of business
bking #358259 10/15/2009 9:21 PM
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Quote:

Harley pulled the plug on Buell. Erik looks shaken.

Buell




times are tough and it is hard to make sales right now, this is sad and knowing what it means to pour yourself into your business, your dream....this is a sad day....We feel for ya Erik Buell.......

Re: Buell is out of business
DaemonWulf #358260 10/15/2009 9:35 PM
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Quote:

I found this out a little while ago on TriumphRat and I suspect it'll gnaw at me for a while. I'm really just disgusted at HD right now, moreso than ever before. I will never own a new HD, as they're just a sad, greedy pathetic excuse for an American company. I hope these tough times finally crush them, though I suspect it's nearly impossible for the motorcycling world to be that lucky.




well said.

F-hd

Re: Buell is out of business
EDG1911 #358261 10/15/2009 9:47 PM
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That's how big corporate companies think...HD can get more "return" on a dollar invested within HD rather than the Buell division.


--------------------- - 2007 Triumph Tiger - 1982 Yamaha xj650 Magnum - Previous 2004 Triumph America - Previous 1973 Triumph Bonneville T140V 750cc
Re: Buell is out of business
dmillikan #358262 10/15/2009 10:33 PM
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Wow, that was a tough video to watch. Wasn't never gonna buy a Buell, but I admired the technology and creativity of them. And, +1 with Jake.


Fidelis et Fortis
Re: Buell is out of business
arstaren #358263 10/15/2009 11:10 PM
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We are very quick to blame Harley for the end of Buell. Buell is the reason for the end of Buell. A product either sells or it doesn't. Harley kept Buell alive for a few decades. He never could have survived without Mr. Davidson's loyalty and investment. For the last 16 years Harley poured money and support into him. Do we think Buell could have ever made a dealer network??

AS far as Harley worried about the bottom line of the parent company first. Well, yep, that is right.

Its sad but Harley is not the bad guy here. The economy is the bad guy here. Erik Buell, I am sure, has not one bad thing to say about Harley Davidson or the family. They treated him very well.


I try to aggravate one person a day. Today may be your day.
Re: Buell is out of business
satxron #358264 10/15/2009 11:30 PM
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Well said Ron! Yep, I too think H-D kept Erik's venture alive probably longer than it would have without Willie G and his boys support. And that was probably due to H-D feeling it would like to "dabble" in the sportbike business the years of their partnership.

And because of the current economic conditions, many companies, regardless the type of their product, are turning inward and turning their focus back to their core product, as Bob[bking] said above. And with H-D's "core product" being primarily retro styled motorcycles(and of course clothing...good one there erle!!! ), H-D probably felt they had no choice but to pull the plug on Erik.


Yep! Just like a good Single Malt Scotch, you might call me "an acquired taste" TOO.(among the many OTHER things you may care to call me, of course)
Re: Buell is out of business
bking #358265 10/16/2009 9:27 AM
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It's not the first time. Airmachi and Trihawk got the same treatment. Not sure about that motorhome outfit they had for a while, they had it up for sale, but I never heard whether they found a buyer. If they are shutting down the York plant, that probably means the end of their line of military bikes as well.


Let's hope there's intelligent life somewhere in space 'cause it's buggar all down here. -- Monte Python
Re: Buell is out of business
satxron #358266 10/16/2009 10:09 AM
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Quote:

We are very quick to blame Harley for the end of Buell. Buell is the reason for the end of Buell. A product either sells or it doesn't. Harley kept Buell alive for a few decades. He never could have survived without Mr. Davidson's loyalty and investment. For the last 16 years Harley poured money and support into him. Do we think Buell could have ever made a dealer network??

AS far as Harley worried about the bottom line of the parent company first. Well, yep, that is right.

Its sad but Harley is not the bad guy here. The economy is the bad guy here. Erik Buell, I am sure, has not one bad thing to say about Harley Davidson or the family. They treated him very well.




The quote from Erik Buell's announcement was so spot on regarding Mr. Buell's delusion, again, "We proved that a small group of passionate and inspired people can compete against industry giants."

Really?

Like you said Ron, Harley carried Buell. If Buell could compete they should have got off the teet.


Blowing gravel off rural roads
Re: Buell is out of business
Greybeard #358267 10/16/2009 10:12 AM
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i went with my cousin to the local harley dealership yesterday so he could get oil for his bike.i started talking to one of the sales guys and this "genius" is convinced that in the spring Harley's will start selling like hot cakes again now that the economy has "recovered".i don't know about you guys but here in Ohio the unemployment rate is over 10%.and just because the stock market has recovered it hasn't stopped companies from laying people off(like Harley is about to do)or created jobs to put people back to work.it's sad but i think it will be a long time,possibly up to 5 years to put everybody back to work.and people have sacrificed so much that when they do get back on their feet they are going to have a long way to go after that to be able to have discretionary cash to spend on things like motorcycles.

Re: Buell is out of business
jake13 #358268 10/16/2009 10:34 AM
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I think Harley's woes are as much about market saturation as it is the economy. First saturate the states, now they're desperate and trying to go abroad. I wonder how many $20k road kings they're gonna sell in India?


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Re: Buell is out of business
FriarJohn #358269 10/16/2009 10:49 AM
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I was just about ready to trade the speedy in on a Uylesses, so whats the verdict, probably zero support from HD on the buells now?

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