There certainly is a large market for non-HD heavy cruisers, of the V twin variety.
It's good to see at least one marque that puts the engines in the right way.

On a more serious note, by becoming a player in the heavy cruiser segment, the T Bird should help Triumph build brand for their entire line, and let the masses know they're back in the game.
Judging from the reactions and questions I hear, I would guess that half the people who see my Triumph thought Triumph was out of business.