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What I've seen, excluding the old timers, is that when biking became all the rage over the last decade, EVERYONE had to have a bike. I work in construction, and the guys bought HD because they just didn't know shizit about motorcycles, so to protect their manhood, they just bought a HD. Knowing they wouldn't have to worry about justifying their decision, its made in America, its big and bad, etc, etc, etc.
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I will totally agree with this. And not just the younger guys but the people who are just getting into bikes in general. Also I've noticed that a harley itself isn't always enough for these guys it has to be a brand new one. And these guys are the ones who will be totally outfitted head to toe in HD lifestyle apparel. That being said I ride with guys who have been on HDs for 20 or 30 years, and they all go by the it doesn't matter what you on as long as you enjoy it.