I just got my bill and noticed about a $3 increase as well... but I won't cancel over $3. It's the first rate increase after many years.
I wonder what ever happened to the pay-per-channel movement that was being considered a while ago? I upgraded my service from basic to the next level to get the Science channel and a few others about 2 years ago. The bulk of that upgrade seems to include Spanish channels (I'm American) light-in-the-loafers channels (won't even comment on that here) a ton of home shopping channels (I use the internet for that) and a few extra espn's and obscure sports channels (watching people fish and hunt ducks and play poker? You need a hobby of your own..)...
If they ever make it a reality to pay only for what you want, I could prune it down to maybe 10-12 channels. My bill would probably be less than $20!