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Unsolicited letters, sales figures, parts purchases, survey, dealership appearance, accessory sales. The overall Triumph experience. My favorite shop, Pure Triumph in Ft. Lauderdale made it. Its about the whole experience.
Marketing, you know, like the motor company does.
I think many dealers can't afford to do a big selection of the Triumph line of accessories, and refuse to believe a nice building matters. Those guys won't survive long in this tight financial market. Coats, hats, etc. There is large money to be made there but the inventory is not inexpensive to the dealer.
Look at Rosmeyer's, Ormand Beach Triumph. Destination Daytona!. Shirts, hats, coats, etc. along with bikes. Just hanging out getting a burger at Rosmeyer's is a fun road trip.
Most dealers I stop at, I see Triumph tucked away behind the primary line in most stores. They kinda do it like its a hobby rather than a business.
Yep, I agree but the NH dealers really showcase there Triumph's and that makes a big difference. Great Bay is Triumph & Ducati and Second Wind is Triumph BMW. Second Wind built a whole new addition just to house Triumph and they actually have more room for the Triumph's then BMW's.
That's ironic. My BMW/Triumph dealer became a Bmw/Ducati, and oh yeah Triumphs are in the back room.
I remember when dealers used to set up group rides and poker runs to help advertise. Now most sit around the dealership complaining about what it costs to be in the business!
Oh yeah no dealers from NC on the list! 
Clay
Last edited by frijoli; 12/28/2008 9:51 AM.
