Like buying a Harley. You will spend 10k for the bike and 10k for the badge. Get it on the street and Honda will run away from you at 1/2 the price point is my prediction.
If they sell it for under 10k U.S. it may have a chance.
I predict it will be seriously overpriced for what it can do. Some say its a shame that the Wankel came in just as Norton was dying. Others reverse that idea, thinking the Wankel was the last of bad decisions at Norton.