They are being advertised on Youtube for a lot less money than buying anything in the mainstream. The results are better as well. Did you all notice that you copied and pasted these videos from Youtube into our site for our entire membership to view? I can guarantee that Triumph noticed this as well, and it is exactly what they want. This is free advertising via the social network.
More and more companies are turning to youtube, facebook, myspace, twitter, blogs, etc. for advertising, because people pass them on (free advocacy) and the return is usually higher than traditional advertising. This doesn't mean that the traditional methods go away, but they take on less of a priority in the context of an entire marketing plan. Notice what happens when you Google "2009 Triumph". You get a ton of results, some may be these very videos. So maybe you saw Dwight's bike out on the street and verbalized the usual script, "my daddy, didn't know they still made, nice bike, blah, blah, blah". Well, I bet 50% of those folks went home and found these videos. Free promotion!
Keep passing these videos on folks, and eventually, even Dwight's buddies will have heard the news. Triumph is back!!!
