I heard the same thing from my local dealer here in the bay Area (CA) that for them, only selling 50,000 bikes a year (all of Triumph) it just cost to much.
I don't get it - I would guess that they are missing a huge opportunity to show people their bikes - the people who never go to a Triumph dealer. If it wasn't for a friend taking me with him to a Triumph dealer 3 years ago I my have ended up with a HD and would have never had that chance to see the Blue '05 Speedmaster I fell in love with the moment I saw it. What a mistake that would have been! and all that extra money I would have spent and surely wouldn't be purchasing a 2010 Thunderbird next. I figure the two bikes will cost me what the HD I almost got would have cost.
Gary